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function over form

Aesthetics, messaging, functionality, usability and scalability, we pride on these.

Before pen touches paper, and the fancy software fires up, we intently analyze the core of the communication.

There is that tendency to go overboard, where art overtakes the intended marketing objective. The result- anything but effective.

Which is why the heavy emphasis of function over form. The idea should be to communicate effectively, and not to confuse with a penchant for art.

© 2017 poweraxis